Marketing podcasts are rapidly growing as one of the important sources of knowledge for small business owners and smart marketers.
For those who still don’t know, a podcast is a series of spoken word digital audio files that you can download to a computer or mobile device for easy listening. You can subscribe to the podcast, receive notifications when a new episode is available, and listen to it at your convenience – while exercising or cooking, in your car or on the airplane, while waiting at the doctor’s office, or your kid’s ballet practice.
Some of the great marketing minds of our time are sharing their ideas and strategies on their podcasts, and listening to them is one of the ways you can access fresh marketing knowledge regularly. We’ve assembled the best 10 marketing podcasts for small business owners and smart marketers.
Podcast #1: The Bacon Podcast by Brian Basilico
The Bacon Podcast is packed with wide-ranging business and marketing topics including websites, content marketing, email marketing, social media, thought leadership, relationship marketing, etc. The podcast is hosted by Brian Basilico, a noted online marketing strategist and the author of the best-selling marketing book titled: It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!
Basilico shares his knowledge as well as interviews others about their specialized topics. Many episodes are only about 10-20 minutes long so you can squeeze them in during your lunch break. There are currently over 200 existing episodes and he’s releasing new ones all the time.
Podcast #2: Marketing School by Neil Patel
Marketing School by Neil Patel is one of the favorites of busy, but smart marketers. Just 10 minutes of actionable marketing advice brought to you every single day. These bite-sized podcasts are full of great marketing information. Listen as you go for a walk or while enjoying your morning coffee. You get the right tips to take your business to the next level and get to work right away.
Of course, Patel himself has been a leader in marketing for many years and is a successful author, business owner, entrepreneur, marketer, and blogger.
Podcast #3: Rainmaker.FM
This podcast is developed by the pioneers of content marketing and the founders of Copyblogger and StudioPress. Rainmaker FM has over 25,000 active listeners.
Here’s how they describe what they do: “Rainmaker.FM brings you the best tips, tactics, stories, and strategies that provide acceleration for your business. Each day delivers eye-opening advice on some vital aspect of the ever-evolving digital marketing landscape.” If you consider yourself a smart marketer, you should be listening to this podcast every day.
Podcast #4: Marketing Over Coffee
The hosts, John J. Wall and Christopher S. Penn, record Marketing Over Coffee every week and release them on Thursday mornings. They are roughly 20 minutes long and filled with tips and tricks for successful marketing.
Topics that are routinely covered include social networks, email marketing, SEO, copywriting, and “old school” offline marketing campaigns. The hosts have interviewed people like Seth Godin, Ann Handley, Tom Webster, and others who make this podcast top-notch.
Podcast #5: Smart Passive Income
With over 47 million downloads, the Academy of Podcasters “Best Business Podcast” award, and thousands of loyal fans, Pat Flynn’s The Smart Passive Income Podcast is a “must-listen” for, yes you guessed it, every smart marketer! Launched in 2009, when podcasting was in its infancy, Pat Flynn has continued to teach proven strategies for running an optimized, passive income business. These are methods he practices with his own business daily.
He has interviewed the who’s who of online marketing, productivity, and the new economy on his podcast, including Tim Ferris, Ramith Sethi, Chalene Johnson, Amy Porterfield, Gary Vaynerchuk, and Michael Hyatt, to name just a few.
Podcast #6: Online Marketing Made Easy by Amy Porterfield
Amy Porterfield is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. With her Online Marketing Made Easy podcast, she covers marketing topics like social media, list building, course creation, webinars, etc. You’ll learn tactics for getting more traffic, more customers and so much more. Best of call, she breaks things down into lessons that you can understand and more importantly implement.
Podcast #7: I Love Marketing Podcast
Hosted by two legendary marketers, Joe Polish and Dean Jackson talk every week about new marketing ideas, direct mail ideas, lead generation, lead conversion, getting referrals, stick strategies, email marketing, psychology, books, people, and even productivity.
They teach you about what they called “lifestyle-centered approach to business” using marketing as the ultimate lever to a life of freedom and fun. In one of their recent episodes, they interviewed the foremost business strategic thinker, Jay Abraham. And by the way, Joe Polish is the founder of the coveted Genius Network, an exclusive group “where High-Level Entrepreneurs meet to get their next BIG breakthrough...”
Podcast #8: Duct Tape Marketing Podcast
These are the titles of some of their latest episodes: “How to Guide the Perfect Customer Journey,” “The Ultimate Content Planning Workshop,” “Networking Reimagined with James Chapman,” and “Rethinking Innovation with a Simple 5-Step Framework with Carla Johnson.”
You get the idea that Duct Tape Marketing Podcast is a serious podcast. Hosted by business consultant, John Jantsch, this podcast has been around for over a decade. Pretty much any type of marketing that a small business needs to know about is covered with the Duct Tape Marketing Podcast. Become instantly more productive listening to and implementing their advice, as John and his team interview thought leaders, experts, and authors.
Podcast #9: Inbound Success by IMPACT
If you're interested in learning about how to create a world-class inbound marketing plan that produces actual, measurable results, listen to The Inbound Success Podcast.
Every week, host Kathleen Booth sits down with marketers who are rolling up their sleeves, getting down to business, and achieving the sorts of outcomes we all want. Some are well-known marketing figures, while others may be names you've never heard of. They all have one thing in common: they're all hugely successful. The long-time host of the Inbound Success Podcast, Kathleen was named one of TopRank's 50 Top B2B Marketing Influencers of 2019.
Podcast #10: List-Building Lifestyle Podcast
Hosted by one of the top email marketers and super affiliate in the internet marketing niche, Igor Kheifets, the List-Building Lifestyle Podcast teaches you about online marketing, especially high-quality list building, permission-based email marketing, traffic, and conversion.
Some of his recent episodes include storytelling, amazon affiliate marketing, Facebook ads, and “autoresponder wars.” And some of his notable featured guests include Robert Kiyosaki, Russel Brunson, Matt Bacak, Mike Dillard, John Carlton, and Anik Singal, among many, many others. Join the over 126,000 weekly fans for some of the best lessons in online marketing.
Igor is also the author of an Amazon bestselling book entitled, List Building Lifestyle. You can get a free copy of Igor's book here.
These top-10 marketing podcasts to follow and listen to will help you keep up to date on the ever-changing, yet somehow still the same, world of marketing online and off.
